Philips Hue says US costs will go up in July ...

When Philips Hue’s US costs go up subsequent month, you may formally know who guilty. (Trace: It rhymes with “rump.”) Guardian firm Signify informed Hueblog (via The Verge) that its worth will increase are “a direct results of tariffs.” See how simple that was, Amazon?

Earlier than that affirmation, the corporate vaguely referred to an upcoming worth improve. “Hurry, costs go up on July 1,” advertising copy from earlier this month acknowledged.

Signify’s assertion to Hueblog doesn’t mince phrases about Trump’s trade war being the wrongdoer. “Signify will improve costs on our Philips Hue portfolio within the US, efficient July 1, 2025, as a direct results of tariffs,” it wrote. “We stay dedicated to offering shoppers with high-quality merchandise and options that make good lighting extraordinary. Signify reserves the correct to change costs based mostly on new or further tariffs changing into efficient sooner or later.”

We don’t but know the precise worth will increase. The corporate says it is going to reveal them once they take impact on July 1. However there are some hints. The newly upgraded Hue good button prices $32 in comparison with the old model’s $25. If you happen to suppose that’s as a result of it’s a brand new model, the product stayed on the identical €21.99 as its predecessor in Europe. Up thus far, the corporate’s US pricing had been round a 1:1 conversion.